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Bohoboco's new perfume, Polish Potatoes, launches mid-October 2024.
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The fragrance is inspired by the scent of freshly harvested potatoes and Poland’s heritage.
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Unique notes include potato, rose, honey, pine, leather, and soil.
In an unexpected and innovative move, Polish brand Bohoboco has introduced one of the world’s first fragrances centered around Poland’s most cherished culinary staples: the potato.
The new fragrance is both unconventional and sophisticated, Incorporating elements like vanilla, clove, oud, rose, and a deep potato note.
Polish Potatoes Perfume Arrives October 2024
Launching mid-October, the potato-scented perfume, aptly named Polish Potatoes, is priced at $185 for a 50ml bottle. This fragrance pays homage to the earthy yet sweet aroma of freshly harvested potatoes, reminding its wearer of Polish markets and the countryside.
Bohoboco founder Michał Gilbert Lach describes the scent of potatoes as deeply nostalgic. To Lach, they are the "golden treasures of the Polish countryside”.
“Every Wednesday morning, local farmers and craftsmen gathered, creating a magical space that came to life,” stated Lach, who grew up in the town of Żywiec. “These moments were like journeys deep into the soul, where every scent brought a new discovery.”
Unique Ingredients
Inspired by Lach's childhood memories of local markets in Żywiec, Polish Potatoes features a combination of notes that smell just like rural Poland. The unique accords of potato, intense wood, and sweet earthy notes are sure to be memorable.
Here's a breakdown of Polish Potatoes' fragrance notes:
Head Notes: Leather, Grass, Wheat, Beetroot, Pine
Heart Notes: Rose, Heliotrope, Clove, Polish Potatoes
Base Notes: Patchouli, Birch, Soil, Earth Notes, Oud, Amber, Vanilla, Honey, Hay, Labdanum, Benzoin
Potato Perfumes of the Past: Frites by Idaho
While Bohoboco’s Polish Potatoes perfume is making waves for its sophisticated take on a humble vegetable, this isn’t the first time potatoes have entered the fragrance world.
Back in 2022, the Idaho Potato Commission created a buzz with their quirky, limited-edition perfume, Frites by Idaho. This playful fragrance, priced at just $1.89 per 1.7 ounce bottle, was designed to capture the irresistible aroma of French fries, complete with the greasy, salty essence that fry lovers adore. Made from distilled Idaho potatoes and essential oils, this unique offering catered to those who couldn’t resist the mouthwatering smell of fresh fries.
Frites by Idaho was a tongue-in-cheek acknowledgement to America's love affair with potatoes. It sold out quickly, proving that there is, indeed, an appetite for potato-inspired scents.
From Food to Fine Fragrance
While Frites by Idaho leaned into novelty, Bohoboco’s Polish Potatoes perfume takes a more refined and nostalgic approach. This earthy potato perfume celebrates Poland’s heritage– its luxurious, humble fragrance inspired by Poland’s culinary and agricultural traditions.
Potatoes, a quintessential element of Polish cuisine, have a long history in the country. Initially brought to Europe by King Jan III Sobieski, potato-growing became popularized by Jan Luba during the reign of King August Mocny. Today, potatoes are the foundation of many beloved traditional dishes, from pierogi to placki ziemniaczane.
Bohoboco’s Polish Potatoes perfume draws on this cultural significance, transforming an everyday vegetable into a symbol of luxury and heritage. The scent is deeply rooted in the connection between Polish land, history, and culinary tradition.
Global Launch: Where to Find New Potato Perfume
Polish Potatoes will be available in select perfume stores worldwide, including major cities such as Rome, New York, Dubai, Los Angeles, Paris, Berlin, and Vienna. The fragrance will also be sold online through Bohoboco’s official website, where preorders have already generated significant buzz on social media.
Polish Potatoes will become available beginning October 16, 2024.
Redefining Luxury Fragrance
Although a potato-scented perfume may seem like a strange gimmick, Polish Potatoes is expected to be far more than just a novelty fragrance.
Bohoboco has created a product that bridges the gap between tradition and innovation. This fragrance speaks to the power of scent as a tool for storytelling, memory, and cultural connection. With this new potato fragrance, Bohoboco reimagines what luxury can mean in the global fragrance scene.
As the demand for unique scents continues to grow, Polish Potatoes stands out for its distinctive ingredient and heartfelt connection to Polish culture.